Red ornament on a Christmas Tress tree with red background and sparkle stars

Your Holiday Headquarters

This is where the season comes together. From the magic of Santa and festive events to the best deals and perfect gifts for everyone on your list, you can find it all at Valley River Center. Come visit us today and discover the joy of the season.

Hundred dollar bills on a christmas tree with red ornaments

Jingle all the way to $100K Sweepstakes

$100,000 could make a lot of dreams come true. Enter daily for your chance to make it happen, plus 5 lucky winners at each center will unwrap a Nespresso® coffee machine along the way. No purchase necessary. Entries open November 2, 2026. Come back then to enter. 
a teal gift box with a maroon ribbon bow, set against an orange circle on a dark maroon background

Your holiday shopping list, solved.

Need a little inspiration? Our Gift Guide has picks for everyone on your list, plus a little something for you too. Find it all here!
Browse our Gift Guide

Santa Photos are here


Santa wants to know, what would you like for Christmas? Capture the moment with a photo package, then relive it all season long. Reserve your spot online and skip the line, or walk-ins always welcome and visits are free.

Book your reservation
happy little girl wrapping arms around holiday gifts

Holiday Events

There's so much to celebrate this season, see what's happening at Valley River Center and find yourself immersed in holiday spirit.

View Events Calendar
Clock on some fake snow and holiday ornaments

More Time to Shop

You've made your list, have you checked it twice? Don't worry, we will be opening earlier and closing later so you can shop all the best gifts when it works for your schedule.

View Hours of Operation

Season of Giving

Valley River Center is giving back to the Children's Legacy Foundation Network this holiday season. Join us and together we can support their mission to help local children in need this holiday season. Donate to the CLF Giving Tree, located at the north entrance, across from JCPenney and Cafe Aroma.

Donate Today
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