Semi-Annual Beauty Event

Now through August 24, 2025   |  Beauty Department, JCPenney, Level 1

lipstick, lip gloss, eye shadow and some makeup brushes displayed on top of a pink background.

💄 Semi-Annual Beauty Event

August 7–24 at JCPenney, Valley River Center

It’s time to treat yourself! Discover daily beauty deals on top brands like IT Cosmetics, Redken, NYX, and more — only at JCPenney.

🌟 Don’t Miss These Big Days:

Saturdays – Aug 9, 16 & 23
➡️ 20% OFF all Beauty & Salon purchases — including fragrance!

🎯 Highlights:
Daily offers up to 50% off
BOGO deals, $5 & $12 steals
Saturday-only bonus savings

Other Events

Princess Meet & Greet

August 27, 2025 12:00 PM - 2:30 PM

A Family For Every Child Presents: Princess Meet & Greet Event Details: Date: Wednesday, August...

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$12 Student Cuts at JCPenney Salon

Now through September 20, 2025  |  JCPenney Salon

Score a fresh look for less! For a limited time, students (K-12 or college with ID) can get a $12 ha...

Learn more >

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